By Greg Conderacci
Recently, RBR launched this new series to enlighten our ultra-cool readers about the benefits of dorkiness.
In Part I, we explored screening your helmet; in Part II, we messed with your handlebars; in Part III, we reflectorized your machine; in Part IV, we prepped you for flats; in Part V, we praised electrical tape; and in Part VI, we recommended kinesiology tape for sore knees; and in Part VII, we raised your aerobars; and in Part VIII, we swore off black jerseys.; and in Part IX, we turned on a blinking headlight.
Today, I’m going to remind you about your first bike. It had a bell, right? Wasn’t it fun to ring that thing?
You probably don’t have one on your current bike because you prefer to yell, “ON YOUR LEFT!” at the top of your lungs every time you pass someone on a bike or on foot. And, of course, bells are dorky.
But here’s the nice thing about a bell. The sound carries. You can ring it 50 yards or more from the folks you’re going to pass. It doesn’t cause them to jump out of their skins, like someone suddenly yelling in their ears does. And, when you get closer, in a normal tone of voice, you can say “On your left” … just to be polite.
Do you have a dorky tip to share? Don’t be shy. We’ll withhold your name upon request. Remember a dorky tip has one or more of these characteristics:
- Pro riders do not do it (nor does just about anybody else)
- It’s cheap or maybe even free
- It usually adds weight
Greg Conderacci is a marketing consultant and a former Wall Street Journal reporter, non-profit entrepreneur, and investment bank chief marketing officer. In Getting UP!, he brings you the same skills he teaches at a top graduate school and Fortune 500 companies. Lots of people promise better performance … Greg proves it. Using his energy techniques, in 2015 he rode a bicycle across America in just 18 days — averaging 150 miles a day.