New RBR Series: Dare to Be Dorky!
By Greg Conderacci
RBR readers are, by definition, cool. Alas, coolness has its price. Therefore, as a public service, so our super-cool readers don’t miss out on the previously-hidden secrets of dorkiness, I am launching this new series on dorky tips and tricks for ultra-cool riders. That would be you.
Being cool, you are probably not in touch with dorkiness, so let me describe, by way of definition, a dorky tip:
- Pro riders do not do it (nor does just about anybody else)
- It’s cheap or maybe even free
- It usually adds weight
- It will NEVER be featured in fancy bike catalogs, because, well, there’s no money in it.
I’m kicking off this series with one of my favorite examples of dorkiness: taping plastic window screen material over your helmet with duct tape. (See photo. Note that duct tape is critical to dorkiness.) The more expensive the helmet you are covering, the more dorky it is.
I got this idea years ago, riding in a gnat-infested section of Italy where (at least then) they actually made helmets with screening in the front. This dorkiness secret eliminates the “bee in the bonnet” syndrome that many riders have experienced. If you haven’t had the thrill of trying to rip off your helmet to free a buzzing bug while descending a hill at 40 miles an hour … you haven’t been riding enough.
Do you have a dorky tip to share? Don’t be shy. We’ll withhold your name upon request!
Greg Conderacci is a marketing consultant and a former Wall Street Journal reporter, non-profit entrepreneur, and investment bank chief marketing officer. In Getting UP!, he brings you the same skills he teaches at a top graduate school and Fortune 500 companies. Lots of people promise better performance … Greg proves it. Using his energy techniques, in 2015 he rode a bicycle across America in just 18 days — averaging 150 miles a day.