By Greg Conderacci
Recently, RBR launched this new series to enlighten our ultra-cool readers about the benefits of dorkiness.
In Part I, we explored screening your helmet; in Part II, we messed with your handlebars; in Part III, we reflectorized your machine; in Part IV, we prepped you for flats; in Part V, we praised electrical tape; and in Part VI, we recommended kinesiology tape for sore knees; and in Part VII, we raised your aerobars; and in Part VIII, we swore off black jerseys.
Today, continuing on the theme of being seen and being safe, we’re pushing for flashing headlights during the day.
Yeah, bright headlights can be heavy. And they seem so unnecessary. After all those oncoming cars are on the other side of the road, right? Well, yes, they are. Until they decide to pass on a two-lane road. Then, they’re not only coming right at you, but they are closing in at your combined speed. So, not only is reaction time shorter, it means that, if you’re doing 15 mph and they’re doing 55 mph, the collision impact will be 70 mph.
The extra split second of recognition that comes from a flashing front light can save your life. And, by the way, you do run a blinking rear light at all times, don’t you?
Do you have a dorky tip to share? Don’t be shy. We’ll withhold your name upon request. Remember a dorky tip has one or more of these characteristics:
- Pro riders do not do it (nor does just about anybody else)
- It’s cheap or maybe even free
- It usually adds weight.
Greg Conderacci is a marketing consultant and a former Wall Street Journal reporter, non-profit entrepreneur, and investment bank chief marketing officer. In Getting UP!, he brings you the same skills he teaches at a top graduate school and Fortune 500 companies. Lots of people promise better performance … Greg proves it. Using his energy techniques, in 2015 he rode a bicycle across America in just 18 days — averaging 150 miles a day.