By Greg Conderacci
Recently, RBR launched this new series to enlighten our ultra-cool readers about the benefits of dorkiness.
In Part I, we explored screening your helmet; in Part II, we messed with your handlebars; in Part III, we reflectorized your machine; in Part IV, we prepped you for flats; in Part V, we praised electrical tape; and in Part VI, we recommended kinesiology tape for sore knees; and in Part VII, we raised your aerobars.
Today, we’re making a fashion statement: NEVER WEAR BLACK JERSEYS.
Yes, we know black is cool. Leaf through any Bicycling Magazine and you’re certain to see many, if not most, of the riders sporting black or dark colored jerseys. You’ll see them in the magazine fairly easily. You just can’t see them on the road, especially in the dark, around dawn and dusk, and in heavy shade. Riders in black are about as invisible as they can be.
We dorky riders like florescent green, pink, white, yellow and other bright colors for jerseys, jackets and helmets. The only advantage of black is this: you won’t have to change for the funeral.
If you have a black jersey, don’t despair. You can still wear it under the green T-shirt that construction workers wear. How’s that for dorky?
And, by the way, you do run a blinking rear light at all times, don’t you?
Do you have a dorky tip to share? Don’t be shy. We’ll withhold your name upon request. Remember a dorky tip has one or more of these characteristics:
- Pro riders do not do it (nor does just about anybody else)
- It’s cheap or maybe even free
- It usually adds weight
Greg Conderacci is a marketing consultant and a former Wall Street Journal reporter, non-profit entrepreneur, and investment bank chief marketing officer. In Getting UP!, he brings you the same skills he teaches at a top graduate school and Fortune 500 companies. Lots of people promise better performance … Greg proves it. Using his energy techniques, in 2015 he rode a bicycle across America in just 18 days — averaging 150 miles a day.