By Greg Conderacci
Today, we’re going to plaster reflective tape on your bike. Even if your bikes are not black, like mine, they don’t show up too well at night. And all ultra-cool riders know enough to remove those ridiculous white spoke reflectors that came with the bike. You probably have a nice blinky light on the rear, but batteries can die.
I like the heavy-duty reflective tape that they put on the sides of tractor trailers. It comes in alternating white and red. I usually only use the white. I put it on the rims of the wheels. There’s plenty of room on disc wheels and away from the braking surface on rim brake wheels. I put a thin strip on the front and back of the cranks. I put a bit on the backs of the pedals. And then on a couple spots on the frame.
They even make black reflective tape that only shows up in the dark, so it’s hard to see on the bike, but it’s not as effective.
Do you have a dorky tip to share? Don’t be shy. We’ll withhold your name upon request. Remember a dorky tip has one or more of these characteristics:
- Pro riders do not do it (nor does just about anybody else)
- It’s cheap or maybe even free
- It usually adds weight
- It will NEVER be featured in fancy bike catalogs, because, well, there’s no money in it.
Greg Conderacci is a marketing consultant and a former Wall Street Journal reporter, non-profit entrepreneur, and investment bank chief marketing officer. In Getting UP!, he brings you the same skills he teaches at a top graduate school and Fortune 500 companies. Lots of people promise better performance … Greg proves it. Using his energy techniques, in 2015 he rode a bicycle across America in just 18 days — averaging 150 miles a day.