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Bike Nashbar: What Happened to Them?

If you’ve been a cyclist for a long time, you remember the days of getting the Bike Nashbar catalog in the mail, often because you signed up for a bike racing license. I fondly remember thumbing through the pages in the 1980s and early 1990s, looking at all the great cycling gear that I wish I could afford but couldn’t, since I was a broke college student.

In the years before ecommerce existed and became commonplace, Nashbar was one of only a few mail order bike companies — and also one of the biggest. But by 2000, the other big catalog company, Performance Bicycle, purchased Nashbar. Nashbar was founded by Arnie Nashbar in 1974 in Ohio. Performance was founded in 1982

The two brands were run separately at that point, with Nashbar positioned as the discount brand, and Performance as the high end cycling products brand. Performance also opened up a series of brick and mortar bike shops around the country in the 2000s, with as many as 106 locations at their peak.

In 2016 Advanced Sports International (ASI) purchased Performance, along with all its brands including the Scattante bike brand and Nashbar. ASI also owned the bike brands Fuji, SE, Kestrel, Breezer, Phat Cycles and component brand Oval Concepts.

The parent company of ASI was the similarly named Advanced Sports Enterprises, or ASE. Unfortunately, ASE ran out of money and filed for Chapter 11 bankruptcy in November of 2018. The bankruptcy was said to be due to the high costs of the leases of the brick and mortar stores and their low sales and profits.

During those bankruptcy proceedings, an ecommerce company called Amain.com Inc. purchased the Performance and Nashbar trademarks and web domains, as well as trademarks for Performance house brands, for $1.245 million. Amain did not acquire any store leases, warehouses or inventory.

Amain.com currently runs both the web sites https://www.nashbar.com/ and https://www.performancebike.com/, where they are again fully operational and in business as ecommerce sites.

Reader Interactions

Comments

  1. bobby D says

    March 14, 2020 at 2:12 pm

    they are a rep-of i order a spank white /blue grips and they sent the wrong grips so nashbar and performance bike are owed by amine sports and hobbles in colic ,calf

    Reply
  2. Bob says

    April 8, 2020 at 2:17 am

    The good deals and deep discount prices on bicycles and parts is gone. I have bought several bikes from Bike Nashbar, on clearance, for very low prices. Those days are gone forever.

    Reply
  3. Mitchell Huebner says

    April 19, 2020 at 9:48 am

    Does anyone know of an online site that is at least similar to what Nashbar used to be? I always bought discounted “last year’s model” equipment, and saved a ton. There has to be some place that is selling that type of equipment.

    Reply
    • Paul poetto says

      May 10, 2020 at 2:33 pm

      If you are interested in a complete bike try “bikesdirect”. They have two warehouses, one in Jacksonville FL and one in Garland TX no salesmen no overhead overhead, or advertising etc so bikes are discounted 60-70 %. I have bought two hybrids from them. One Gravel and the other a combo of 3-4 types of bike both flat bar Rosd types. But they do sell many other types. One of mine had a MSRP of 2500 and I paid 1300. The other MSRP of 1800 and my price was 700. Solid performers and you get the bike within one week. Check them out.

      Reply
  4. Dan Henwood says

    April 27, 2020 at 12:13 pm

    One place you could check out is BikeTiresDirect.com. I’ve purchased items from them in the last couple years and they’re reliable and prices aren’t too bad. They have a good selection, and not just bike tires.

    Reply
  5. Mitchell says

    May 11, 2020 at 1:45 pm

    Thanks. That is funny. I actually live right next to Garland.

    Reply
  6. Glenda says

    June 3, 2020 at 7:55 pm

    I was wondering because the nashbar website doesn’t have any high end bikes any more. They had the best deals on close outs. I bought from nashbar for years. 😕 All good things come to an end, I guess.

    Reply
  7. Lee says

    June 8, 2020 at 3:21 pm

    They probably went out of business from all the people just buying old models on closeout. I do miss nashbar though.

    Reply
  8. John M Jones says

    July 12, 2020 at 11:43 am

    As soon as Performance Bike bought Nashbar I knew it was only a matter of time before they were both drug under. PB’s brick and mortar stores just weren’t cutting it anymore and were a drain on both businesses, the same thing happened when they swallowed up SuperGo. And now I see the whole thing starting up again with their new owners, they’ve essentially killed Nashbar’s old market segment in favour of another ego driven mid/high tier “if you can’t afford it you don’t belong” bike shop. Very sad.

    Reply
  9. Tom L says

    September 9, 2020 at 1:58 am

    For more info about the mergers and bankruptcies, see “The Long Story Behind the Bankruptcies of Performance & Nashbar” at BikeRaceInfo.com: https://www.bikeraceinfo.com/Cycle-Industry/Performace-Nashbar-bankruptcies/performance-nashbar-bankruptcies-01.html.

    Reply

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