By Lars Hundley
PeopleForBikes, a leading US bicycle industry trade association and advocacy organization, has launched a pioneering electric bicycle battery recycling campaign in collaboration with battery recycling specialists Call2Recycle and creative consultancy InGoodTaste. The “Hungry for Batteries” initiative aims to raise awareness and encourage e-bike riders to recycle their batteries at one of the 1,800 retail drop-off locations across the country.
The campaign comes at a time when e-bike sales in the US are booming, with a 24% increase in sales in 2022 compared to 2021. Experts estimate that over 12 million e-bikes will be sold in the US between 2020 and 2030. The “Hungry for Batteries” campaign features animated characters Watts and Rey, who help riders understand when, where, and how to recycle their e-bike batteries.
PeopleForBikes President and CEO Jenn Dice said that there has never been a more significant need to educate riders about proper e-bike battery care and recycling due to the growing number of e-bikes on the streets and trails. The campaign, created in partnership with InGoodTaste, delivers this message in a fun and engaging way.
Behind the scenes, PeopleForBikes collaborated with Call2Recycle and over 40 member companies to develop the industry-leading e-bike battery recycling program. Call2Recycle has collected and recycled more than 140 million pounds of batteries in the US over the last 25 years. Leo Raudys, CEO of Call2Recycle, highlighted the importance of raising awareness about battery recycling as e-bike adoption grows.
The recycling program currently only accepts batteries from participating brands, and a list of all participating brands can be found on the PeopleForBikes website.