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Sheri Rosenbaum

Velocio Cycling Apparel Roundup

By Sheri Rosenbaum The latest addition to Velocio's Spring/Summer 2024 collection: a fresh colorway for their Ultralight and Utility bib shorts, designed for men and women. I was excited to try them out for the first time, and they didn't disappoint. I paired them with a Luxe Sports Bra, ensuring ultimate comfort and performance during my indoor trainer rides and outdoor … [Read more...] about Velocio Cycling Apparel Roundup

BMC’s Commitment to Women’s Cycling: Supporting Racing and Riding

By Sheri Rosenbaum In my latest RBR article about the Rough Road 100, I highlighted BMC’s role in sponsoring 120 entries to encourage women to come out and race. During my race packet pickup, I met the local BMC rep. We talked about their sponsorship role and, through that encounter, was introduced to BMC’s North American Marketing Manager, Joan Hanscom. I had the … [Read more...] about BMC’s Commitment to Women’s Cycling: Supporting Racing and Riding

More Noteworthy Finds at Sea Otter Classic 2024

By Sheri Rosenbaum In April, I had the opportunity to attend my first Sea Otter Classic, a remarkable cycling industry event that rivaled my previous experience at Interbike in Las Vegas. However, Sea Otter stood out for its unique outdoor setting, with the expo situated within the infield of the Laguna Seca Raceway. With an impressive lineup of over 1100 vendors, attracting … [Read more...] about More Noteworthy Finds at Sea Otter Classic 2024

Closing the Gender Gap: Encouraging Women’s Participation in Gravel 

By Sheri Rosenbaum With distracted and aggressive driving becoming commonplace, many cyclists in the Chicagoland area have shifted from road riding to gravel. However, there is a noticeable gender disparity, with significantly more men than women participating in gravel racing. This was evident at the recent Rough Road 100 (RR100) gravel race in Morris, Illinois. The event … [Read more...] about Closing the Gender Gap: Encouraging Women’s Participation in Gravel 

Some Noteworthy Products at Sea Otter 2024

By Sheri Rosenbaum A record 1,100 brands exhibited at this year's Sea Otter show. Here are some quick notes from a few of the booths.  … [Read more...] about Some Noteworthy Products at Sea Otter 2024

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