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What is Strava Craft Coffee?

I was recently trying to figure out something about my Strava account, and as I typed my query I saw the autocomplete option of Strava craft coffee and wondered if there was some special edition coffee that I hadn’t heard of yet.

Turns out that Strava coffee is actually spelled Sträva Craft Coffee and is completely unrelated to Strava the app for cyclists and runners. Even more strangely, it’s not just regular coffee, but CBD infused coffee from a company based out of Denver, Colorado. The coffee has been featured in Men’s Health, Esquire and Outside, according to their site.

They make whole bean, ground beans and K-cup versions, including decaf options.

Unfortunately, you won’t get any KOMs when you drink it. But if you post a photo of the bag if you’re drinking it after your next ride, you might get a few kudos and amusing comments.

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