Sheri Rosenbaum

By Sheri Rosenbaum One of the highlights at Sea Otter 2025 was the sold out premiere of Lael Wilcox's Ride Around the World documentary. Thursday night SRAM hosted a crowd of over 100 people for the screening. Monterey, CA was the first stop in a multi-city tour happening around the world over the next few weeks. At check in, each person received a free poster for … [Read more...] about Premiere Night for Lael’s Ride Around the World Film

By Sheri Rosenbaum It was great to see so much excitement within the cycling industry at this year’s Sea Otter Classic, There were so many brands launching new helmets with the focus on safety, cooling, and aerodynamics. Sustainability was also a focus, with brands not only talking the talk, but walking the walk. I lost count of the number of brands launching ePumps, … [Read more...] about 2025 Sea Otter Finds – Day 1

By Sheri Rosenbaum Ahead of Sea Otter Classic opening on Thursday, Wahoo Fitness announced several new product launches. One new product I'm excited to check out while at the event is the company's TRACKR RADAR. I always ride with a rear radar, even on the trails. It's a great way to keep your eyes focused ahead while being alerted to cars or bikes overtaking from … [Read more...] about Wahoo Fitness Launches New Radar, Bike Computers at Sea Otter 2025

By Sheri Rosenbaum You know the fizik brand for its quality cycling saddles and shoes, and today they launched a line of helmets across road, gravel, triathlon, and trail.  “Entering the helmet category is the natural expansion of the fizik brand. We are known for combining function and aesthetics, so we have been working hard to bring this to life in our new … [Read more...] about Fizik Introduces Four New 5-Star Virginia Tech-Rated Cycling Helmets