Our flagship RBR Newsletter – now over 11 years’ strong – reaches more than 40,000 road cyclists worldwide weekly via email. And our website receives over 65,000 visits, including nearly 48,000 absolute unique visitors, per month. Each week our readers click through from our weekly email to RoadBikeRider.com to read the entire RBR Newsletter posted on the site. Visitors spend nearly 4 minutes per average visit on the site. Not only do we have a strong returning audience, over 45% of our site traffic are new unique visitors.
RBR is not just about traffic, clicks and impressions, though. These things are no doubt important, but they are just part of the value proposition of advertising with RBR. Each issue of RBR Newsletter is a weekly conversation with our loyal readership. Our readers value us as a trusted, independent and unbiased resource of the best how-to road cycling knowledge, and view RBR as “their community.” Among our biggest fans are our Premium Members, whose annual subscription fee allows them access to more than 3,500 pages of proprietary content, as well as RBR Sponsor-provided prize packages and special offers. (Sponsors receive discounted ad rates, in addition to other benefits.)
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